A Deeper Dive Into Dealer EFX
Car buyer behavior is driving vehicle merchandising to become more "digital," more "mobile" and more "personalized, which requires active and effective management of every marketing channel, but most especially Email, where your brand is presented in most cases for the first time by your sales teams.
Dealer EFX makes personalization easy. Email is the "first contact" with many of your prospects and is an important communications bridge as you guide them through your sales process. With Dealer EFX enhanced personalization you are helping to meet their expectations of a more "personalized experience" than your current lead response process can support. Dealer EFX takes on this burden for your busy salespeople for a small monthly fee.
We fix the why and how of poor-quality email responses unknowingly caused by sales personnel who haphazardly create unprofessional templates inside your CRM system and then send these "home-made" non-compliant email when they respond to your costly internet leads, reducing the critical internet prospect response rates that drive engagement, appointments and sales.
The research shows that dealers are 4 Times more likely to close a deal if the prospect responds to your email communication. This "evidence of engagement" is facilitated by our impressive lead response templates that support a "best practice" internet sales process. BUT your Salespeople likely do not have the time or the design & HTML skills for creating and maintaining appealing "First Contact" email templates using the limited template building capabilities of dealer CRMs.
Our professionally written templates are optimized to penetrate SPAM-Filters and deployed and maintained inside any CRM. This approach to email content management avoids costly new software and the associated training burden dealers dread and helps increase sales' usage of your CRM software.
Our service templates are designed specifically to support all mobile devices and helps your salespeople to consistently "present & defend" your Digital Brands whenever they respond to leads and email inquiries. This increases prospect response rates and helps personalize the Customer Experience for more deal opportunities.
Dealer EFX understands you have worked hard to perfect your lead response process so instead of forcing changes on your sales teams we align our email content to leverage your existing lead response process and give your sales teams the lead response tools they need to compete and win in our industry's "digital-mostly" sales process.
Banner Advertising Services
Dealer EFX has developed the capability to promote dealer and OEM specials and incentives to literally 100% of your internet prospects. This new service enables a completely new B2C Marketing Channel that has never been possible before now. Our B2C Consumer Advertising Program is designed to automatically promote your Dealer and OEM National Incentives, Fixed Ops Specials and General Consumer Incentives without your intervention or need to pay for expensive agency artwork. We simply review your website and emulate those incentives that best cover your marketing needs with our banner advertising service. We of course will support your own collateral that you simply send to Dealer EFX and we'll do the rest!
We recently learned that this targeted, compliant banner advertising capability can also build your F&I Product Brand Awareness in the minds of prospects well before they walk into F&I Offices. Our Consumer Advertising Program helps reduce the friction of the F&I sale, while decreasing the potential liability associated with the digital marketing of F&I products by dealer sales personnel.
Consumer Advertising helps make the F&I sales process easier and that much more productive, all within the confines of your CRM system, making Dealer EFX the engine of new F&I sales opportunities for your dealership!
B2C Advertising Service is powered by our new Email Response Quality Assurance Service's Complete Template Management System, which works within your dealer CRM, as an consumer advertising delivery platform in 100s if not 1000s of every day email communications you send. With flexible targeting you can present your brand to only in-market vehicle shoppers with Dealer, OEM and F&I brand advertising, for compliant presentations at "first contact" of online prospects actively looking for a vehicle in a dealers' inventory. OR you can expand your promotions across all email communications. A simple request and we do the rest!
Consider that "only 8% of ad impressions (your dealers are currently paying for) have the opportunity to be seen by a real person" according to The Interactive Advertising Bureau (IAB) back in 2014, when ad blockers were still in their infancy. The view metrics of banner advertising have only gotten worse since!
DealerEFX B2C Advertising Service avoids ad blockers and enables never before possible F&I advertising that only targets real prospects actively looking at your inventory with purchase intent!
Additional Technical Services
UTM-Tagging for Analytics
Multi-Level Compliance Management
Content Design Consulting
Why Dealer EFX?